PSE may collect Personal Information about you through a PSE Website, or related to a PSE Event, as well as use and disclose such Personal Information, for the following purposes (hereinafter individually and collectively referred to as the “Identified Purposes”):

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• To establish your identity, obtain your contact information, and confirm your sign-up and registration if you wish to become a registered user of a PSE Website (“Registered User”) or a registered participant in a PSE Event (“Registered Participant”);

• To establish and maintain your account with PSE as a Registered User or a Registered Participant;

• To facilitate and process your payment to PSE for a PSE Event which you have signed-up to participate in as a Registered Participant;

• To communicate with you as a Registered User and/or as a Registered Participant about PSE Websites and PSE Events, as well as PSE’s partners, sponsors, and suppliers, including sending newsletters, materials, and other information to you;

• To facilitate, manage, and carry out PSE Events promoted or described on PSE Websites;

• To store and maintain content that you may have provided on blogs, forums, wikis, and other social media applications, products, and services, including third party applications, platforms, and plug-ins such as Facebook, Twitter, and LinkedIn (“Social Media”);

• To communicate with you through Social Media about PSE, PSE Websites, and PSE Events, as well as about those products and services which are offered for sale by PSE and/or by PSE’s partners, sponsors, and suppliers;

• To manage and operate PSE's businesses, to obtain goods and services required by PSE from third party consultants and suppliers, and to enter into contracts and agreements;

• To improve PSE Websites and PSE Events, as well as PSE’s products and services;

• To comply with legal and regulatory requirements, to assert and enforce PSE's legal rights and remedies, and to initiate or defend against legal proceedings;

• To take action regarding any suspected or actual unlawful activities involving PSE, a PSE Website, a PSE Event, or any Registered User, Registered Participant, or other person, including interacting with police and other public safety organizations;

• To notify you of any breach of the terms of use of a PSE Website or of this Privacy Policy;

• To deal with emergency situations with respect to which PSE believes the life, health, or safety of any person may be in danger;

• To authorize third party companies, including Google, to tailor and provide advertising on this PSE Website and on other PSE Websites which may be of interest to you and to collect and use data about your activities on such PSE Websites for such purposes (e.g., to allow third parties to tailor media and advertisements directed towards you);

• To authorize third parties to use information about your behaviour on PSE Websites and related to PSE Events in order to provide customized advertisements to you across various services and products. In providing these products or services, or placing advertisements, these third parties may place or recognize a unique cookie on your computer and may record information to these cookies based upon your activities on PSE Websites and on third party websites. You may opt out as indicated in this Policy. Please note this does not opt you out of being delivered advertising. You will continue to receive generic ads; and

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PSE may disclose your Personal Information for the Identified Purposes to PSE’s directors, officers, employees, representatives, consultants, and service providers, and to PSE’s parent, affiliated, and subsidiary companies, who are required to maintain the confidentiality of such information.

If any of our representatives, consultants or service providers are located outside of Canada, such third party will be bound by, and your Personal Information may be used and disclosed by such third party in accordance with, the laws of the jurisdiction in which such third party is located.

PSE may use third parties to communicate directly with you as a Registered User and/or Registered Participant for the Identified Purposes.

When Personal Information collected by PSE from you through a PSE Website or related to a PSE Event is to be used for a purpose not previously identified by PSE, the new purpose shall be identified by PSE prior to use. Unless the new purpose is authorized by PIPEDA, your consent will be obtained before the Personal Information will be used for the new purpose.

PSE will not knowingly collect Personal Information through a PSE Website or related to a PSE Event from any individual under the age of thirteen (13). If you are under the age of majority, please ensure that you have the consent of your parent or legal guardian to access and use each PSE Website that you visit. If you don’t understand something in this Privacy Policy, ask your parent or legal guardian to explain this Privacy Policy to you.

What Type of Personal Information Does PSE Typically Collect?

Typically, the Personal Information which PSE will collect from Registered Users or Registered Participants will be their name, e-mail address, title, company, work address, work phone number, home address, and home and cell phone number.

If you are a Registered Participant, PSE may also collect debit card, credit card, or other payment information from you for PSE Event which you wish to participate in.

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